Get To The Point
An explainer video done correctly, starts with an outline (script) of the product or service and grabs the viewer’s attention within the first 2-3 seconds.
Next, you need to address the benefits to the audience you’re targeting and be sure to keep things short, simple and get to the point.
You also want to inject humor (sparingly) and make sure there’s a clear Call To Action.
Most importantly, have a plan for maximum impact!